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Texas Deregulation - Your Power to Select. The website Power To Choose Texas has information on Texas deregulation as well as the advantages of Texas' retail energy markets. You will find information about investor-owned companies and municipal utilities. Municipal utilities are not-for-profit entities that supply electricity to customers. Customers own electric cooperatives, which are businesses that generate electricity for their customers. The profits of these companies are often reinvested back in the business or distributed to the members. Texas's retail electricity market is controlled by the PUC. It's responsible for overseeing the transition from competition in wholesale to retail markets. It regulates investor-owned electric utilities which are not in the competitive market, and also incumbent local exchange companies, which are not regulated. In July 2011, Governor Rick Perry named Donna Nelson Chair of the PUC. The Power to Choose website has many drawbacks. It doesn't allow you to compare different options. This is a major problem. The contract is long and confusing, with misleading language. Most customers don't want to bother reading lengthy contracts filled with legalese, confusing wording, and fine print. Power to Choose Texas makes a bad decision. Texas Power to Choose Residential Electricity. Texas created Power to Choose to allow consumers to make their choice based on electricity prices per kWh, contract lengths, and price. Although the program was intended to help consumers make educated decisions and to provide information, it is not reliable. Many low electricity plan sign-ups were shocked to discover hidden and unfair fees. Many customers were also charged termination fees. Texas is currently working to address this issue.